Short answer. A renewal reminder should say what renews, the date and the amount first, and link to a page where the subscriber can manage or cancel. Send it inside the window you stated at checkout. Copy the example below and fill in the brackets.
The template
Subject: Reminder: your [plan name] renews on [date]
Hello [first name],
Your [plan name] subscription renews on [date]. We will take [amount] from your [payment method] that day.
You have been subscribed since [start date].
To manage or cancel your subscription: [cancel link]
[Business name]
How to use it
Fill in the brackets. Keep the subject and first paragraph to the required facts. Do not add offers or newsletters to a notice.
Example only
This is an example, not legal advice. Check wording against the final Regulations.
Sources
- Digital Markets, Competition and Consumers Act 2024, subscription contracts provisions
- Draft Consumer Subscription Contracts (Cancellation and Information) Regulations 2026, laid 19 October 2026
- Government draft guidance on subscription contracts, October 2026
Not legal advice. If unsure, check with an adviser.