Short answer. The draft Regulations expect people to be able to cancel online as easily as they signed up, and ask you to confirm the end of the contract in writing within 24 hours of an online cancellation. A page that only says email us is unlikely to be enough.
What to build
- A cancel link in every notice that goes to one page.
- That page lets the person cancel without hunting for it or contacting you.
- A confirmation email sent promptly saying the subscription has ended, when, and that they will not be charged again.
What to keep
Keep a dated record of the cancellation request and of the confirmation. If anyone asks later, you can show what was sent and when.
Common gaps
Cancel buttons buried in account settings, forms that ask for a reason before they let you leave, and confirmation emails that never get sent.
This page is general information based on draft Regulations. It is not legal advice.
Questions
How quickly must I confirm a cancellation?
Within 24 hours if it was cancelled online. Within 3 working days otherwise, in our reading of the draft.
Do I have to cancel notices that were still due?
If someone cancels before a reminder is due, that reminder is no longer needed. The confirmation is still sent.
Sources
- Digital Markets, Competition and Consumers Act 2024, subscription contracts provisions
- Draft Consumer Subscription Contracts (Cancellation and Information) Regulations 2026, laid 19 October 2026
- Government draft guidance on subscription contracts, October 2026
Not legal advice. If unsure, check with an adviser.