Reminder rules for annual plans

Based on draft Regulations laid 19 October 2026.

Short answer. On a yearly plan the draft rules ask for two reminders before every renewal and a fresh cooling-off notice at each renewal. Our suggested defaults are 30 days and 7 days before.

Annual plans carry the heaviest duties because a year is a long commitment to renew without noticing.

  • Two reminders before each renewal: early and final.
  • A new 14-day cooling-off period starts at each renewal.
  • Reminders and cooling-off notices are always sent separately.

Worked example: Annual plan

A customer who signs up on 1 June 2027 and pays £120 every year.

DateNoticeWhat it covers
1 June 2027Full contract informationAt sign-up
1 June 2027Cooling-off noticeCooling-off ends 15 June 2027
2 May 2028Early renewal reminderPayment of £120.00 on 1 June 2028
25 May 2028Final renewal reminderPayment of £120.00 on 1 June 2028
1 June 2028Renewal cooling-off noticePayment of £120.00 on 1 June 2028. Cooling-off ends 15 June 2028
2 May 2029Early renewal reminderPayment of £120.00 on 1 June 2029
25 May 2029Final renewal reminderPayment of £120.00 on 1 June 2029
1 June 2029Renewal cooling-off noticePayment of £120.00 on 1 June 2029. Cooling-off ends 15 June 2029

End-of-contract confirmation: Within 24 hours of an online cancellation.

Suggested checkout wording: We'll email you 30 days and again 7 days before each renewal. You can cancel online at any time.

Timings use our suggested defaults. The law doesn't fix the number of days; you choose a window and state it at checkout.

Questions

Why two reminders?

The draft asks for an extra, earlier reminder on terms of 12 months or more. The exact sequencing is still to be confirmed.

Renewful

Renewful sends the notices the draft UK subscription Regulations ask for, keeps a dated record, and publishes free tools and guides so small businesses can work out what applies to them.

Not legal advice. If unsure, check with an adviser.