Subscription rules for paid newsletters

Based on draft Regulations laid 19 October 2026.

Short answer. A paid newsletter that charges consumers monthly or yearly needs the key terms and the 14-day right to cancel set out before sign-up, a reminder at least every six months, and an online cancel link. Many platforms send only some of these.

Paid newsletters often run on a platform that handles payments but leaves the notices to you. Small publishers also tend to offer a short free trial, which brings the trial-ending reminder into play.

  • Check what your newsletter platform sends and what it leaves out.
  • A free first issue or trial week needs an ending reminder inside your stated window.
  • Put a manage or cancel link in every notice.

Worked example: Paid monthly newsletter

An £8 a month subscriber who joined on 10 February 2027.

DateNoticeWhat it covers
10 February 2027Full contract informationAt sign-up
10 February 2027Cooling-off noticeCooling-off ends 24 February 2027
3 August 2027Six-monthly reminderPayment of £8.00 on 10 August 2027
3 February 2028Six-monthly reminderPayment of £8.00 on 10 February 2028
3 August 2028Six-monthly reminderPayment of £8.00 on 10 August 2028
3 February 2029Six-monthly reminderPayment of £8.00 on 10 February 2029

End-of-contract confirmation: Within 24 hours of an online cancellation.

Suggested checkout wording: We'll email you before renewal at least every 6 months, 5 to 10 days before the payment. You can cancel online at any time.

Timings use our suggested defaults. The law doesn't fix the number of days; you choose a window and state it at checkout.

Questions

I am a sole trader. Do the rules apply?

They apply to the contract with a consumer, not to the size of the business. Use the scope checker and ask an adviser if unsure.

Does a free newsletter count?

A free list with no payment is not a paid subscription. If it rolls into paid, the trial rules apply.

Renewful

Renewful sends the notices the draft UK subscription Regulations ask for, keeps a dated record, and publishes free tools and guides so small businesses can work out what applies to them.

Not legal advice. If unsure, check with an adviser.